Subscriber retention management (SRM) solutions provider Cleeng has announced the launch of a new analytics suite.
The SRM dashboard is designed for online broadcasters that run subscription services and offers 360° view of analytics for each step of the subscriber journey and leverages it to execute advanced retention actions.
Cleng says that the SRM dashboard will help OTT broadcasters break down data silos, with the new solution providing unified subscriber analytics and enabling data-driven decisions to retain subscribers.
The data lake is built on the AWS Data Platform and also leverages AWS Deep Learning Models to add powerful predictive capabilities.
Gilles Domartini, CEO and founder of Cleeng, said: “Subscriber retention management is at the heart of our strategy. The subscription economy in its bloom as global SVOD subscriptions race towards 1 billion. The analysis of prescriptive data from the full journey gives broadcasters a complete picture of how a subscriber engages with their service.
“It’s staggering that only by reducing your monthly churn by 2%, you will increase your monthly recurring revenue by 24% in just one year. AI and big data tools prove to be very successful to tackle churn.”
Cleeng will be showcasing the SRM dashboard IBC 2019 in Hall 21, stand 14.
