Sabag has held the position for eight years and will continue in the position until his replacement has been appointed.
Nir Stern, the company’s CEO, said: “Yoni successfully led the marketing division and was a pivotal factor in strengthening the Company’s position as a strong communications group. During his tenure, Cellcom Israel led breakthrough marketing and advertising campaigns, which included introducing the ‘Cellcom tv’ service and turning it into a leading TV service in Israel. Yoni’s achievements were acknowledged and appreciated within the company and in the entire market.”
Cellcom Israel chairman Ami Erel added: “Yoni was a valued VP Marketing and an example for the growth of excellent managers from within the company. I thank Yoni for his professionalism, dedication and ample contribution to the company.”
The news comes several weeks after the company announced larger-than-expected losses in its quarterly results.
For the quarter, the company saw net losses of NIS35 million (€8.91 million), significantly larger than the expected NIS22.5 million (€5.74 million) loss. Cellcom Israel CFO Shlomi Fruhling attributed the losses to “a decrease in operators liaison activity”, however he said this was “offset by the continued growth in internet and TV services”.
Cellcom’s TV subscribers grew by 22.6% year-over-year.