Altice Portugal said that the renewal of its agreement with SIC was an important step in the relationship between the companies, once again consolidating the quality of the offer of the best television content to customers of its Meo offering.
SIC has experienced ratings success this year, driven by programmes such as Golpe de Sorte, O Programa da Cristinaand Júliaas well as news.
The signing of the deal with Altice Portugal comes ahead of the launch of SIC’s autumn seasoin, featuring the premiere of new soap opera Nazaré.
The deal provides for the continued carriage on Meo of SIC channels SIC, SiC Noticias, SIC Radical, SIC Mulher SIC K and SIC Caras.
Alexandre Fonseca, CEO of Altice Portugal, said: “This new agreement that we have now signed for the distribution of SIC channels in the Meo service is of utmost importance to Altice Portugal. At a time when SIC is a leader in audiences, with increased investment in content, television product diversification and a new strategy and positioning, Altice Portugal is delighted to sign this agreement. Clearly, the Group’s investment has paid off, as SIC’s flagship channel is today the most viewed station among the Portuguese, and SIC Notícias also is a reference for news from Portugal.”
Francisco Pedro Balsmanha, CEO of the Impresa Group, owner of SIC, said: “This agreement reinforces a partnership that has been going on for several years. We will continue, through our leading channels, to deliver the best TV content to Meo viewers.”
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