Gerszke will be tasked with leading the day-to-day business, including management of all corporate functions. He will be responsible for all corporate functions, including commercial, services, product development, data science, engineering, operations, people, finance and legal.
The experienced exec joins from Nielsen Lead Markets where he was the firm’s group president. Prior to that, he spent 13 years at management consulting firm McKinsey where he was elected partner.
Gerszke will report to Joe Zawadzki, chairman and CEO, and be based in New York City.
Zawadzki commented: “We’re really fortunate to gain a leader with Konrad’s scaled, practical and proven operational expertise as well as his ability to affect change at a global scale.
“As we accelerate the work we’ve begun towards the creation of an accountable and addressable supply chain, I am confident Konrad is the right leader to help us move MediaMath into its next phase of growth.”
On his appointment, Gerszke said: “I’m humbled and excited by the tremendous opportunity in front of us to capture and drive innovation across a more than $300 billion market, pioneering technology-led innovation across the digital advertising world.
“The company is well-positioned to continue leading the evolution of the programmatic industry, and I look forward to joining the stellar leadership team at MediaMath to drive even greater operational rigor across the business, globally.”
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