Synamedia hires ex-BBC Studios exec as VP

Content delivery vendor Synamedia has hired Scott Kewley (pictured) as its VP advanced advertising and data products.

In this role, Kewley will be tasked with leading the company’s addressable advertising and data monetisation business. 

Kewley joins from UK OTT aggregator TVPlayer, where he served as MD. Prior to that, he was a senior exec at BBC Studios, spent six years at Liberty Global as director of digital entertainment for Virgin Media, and spent a decade at the Walt Disney Company in a variety of roles. 

Jean-Marc Racine, chief product officer at Synamedia said: ““Our track record with customers, strong vision and growth ambitions continue to attract the crème de la crème – and Scott is no exception. His impressive media and entertainment industry pedigree makes him the perfect candidate to lead our addressable advertising and data monetization team – and help our customers to harness the power of data and real-time video analytics to unlock new revenue streams.” 

Kewley commented: ““As a technology innovator in addressable advertising, Synamedia is perfectly placed to support the growing demand from video service providers for data-driven analytics and insights that open up new revenue opportunities. I look forward to joining the team to continue building out Synamedia’s strategy and product proposition in this important area. We are committed to helping our customers to realise their growth ambitions in a world of infinite entertainment.”

Synamedia has also announced the appointment of Bijal Patel as CFO.

Patel joins from HotSchedules and had previously held roles at Aptean, Finastra and IBM.

Yves Padrines, CEO of Synamedia said: “Bijal brings a wealth of experience in public and private equity-backed technology companies. His impressive track record in running high-growth businesses that are financially and operationally robust mark him out as the ideal CFO.”

Patel added: “Synamedia is that rare breed – a large, established company with a loyal customer base combined with the ambitions and agility of a successful startup. I am excited to join the leadership team as we take the business to the next phase.”

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