Streaming player provider Roku has 30.5 million active monthly users, the company confirmed in its Q2 earnings.
The company also exceeded Wall Street expectations with quarterly revenues of US$250 million.
On the company’s earnings call, Roku founder and CEO Anthony Wood said that Roku now reaches “one in five US households” and that the company had its “highest Q2 rate since going public”.
Those 30.5 million users are up 1.5 million from the previous quarter, and a year-over-year increase of 39%. Users streamed 9.4 billion hours of content in the quarter, representing a year-over-year increase of 72%.
The key revenue driver for revenue was its advertising business, which delivered US$168 million in revenue – a year-over-year increase of 86%.
Meanwhile, gross hardware profits declined by 69% year-over-year, with the company focused on maintaining a low financial barrier to entry for customers.
On this, CFO Steve Louden said: “As anticipated, overall gross margin declined sequentially from 48.8% to 45.7% due to the continued mix shift to video advertising, the introduction of premium subscriptions and our strategy of driving down player ASPs.”