“Catch-an” (short for catchup analytics), is designed for use across all broadcasters and agencies in the countries and has been launched in partnership with audience research company Video Research Ltd.
A statement from the company says that this “marks the first time rival broadcasters have worked together to pool their online video inventory to create attractive brand-safe propositions to report, plan and target campaigns at scale”.
Yoshihide Ikeda, director, Project Development Division at Video Research Ltd. said: “We have been in the data business for TV since the start. With TV evolving, it is exciting to work with advanced technology that simplifies the processing of billions of data points and our panel fusion process. We provide an essential standard for video inventory trading and we can now look forward to developing new frameworks and opportunities that brings the most out of AVOD and OTT through Streamhub’s capabilities.”
Akihiro Tsuchiya, CEO of Streamhub added: “We are proud that our total focus on video has led to this cross-industry data product for the broadcasters and agencies. We initially learnt a great deal working with TVer, Japan’s equivalent of the rumoured Salto and BritBox. This partnership took our technology one step further to support both the currency needs and data monetization capabilities in a single common platform.
“This forms the basis of both a collaborative and competitive marketplace where there is shared access to basic “collective data” for planning at scale, whilst the broadcasters can view a variety of “individual” BI data whether its AVOD, Live, SVOD or QoS. It sets up the foundation for a transparent and scalable ecosystem to generate new opportunities through advanced use of data”.
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