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StreamMetrics introduces first esports audience measurement service

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Measurement and data analytics firm StreamMetrics has launched what it claims to be the industry’s first esports streaming audience measurement service.

StreamMetrics Audience Measurement measures audience size, demographics and engagement for esports broadcasts.

The company says that it does this by integrating proprietary data from monthly market surveys with network data and API information from platforms such as Twitch and YouTube.

Data can be segmented by age, gender, location (region/DMA), household income, employment status, ethnicity, and device type, along with other specifications.

HBSEV, the investment arm of Harris Blitzer Sports & Entertainment, a portfolio of global sports and entertainment properties that includes the Philadelphia 76ers and New Jersey Devils, led StreamMetrics’ series seed investment round.

HBSE CEO Scott O’Neil said: “StreamMetrics’ product is the first of its kind in the marketplace. As both a lead investor and early Beta customer of the product, we are excited for this game-changing data to get into the marketplace as it will significantly help the market expand and attract a broader range of sponsors. StreamMetrics is set up to be the third-party independent validation platform for the live video streaming media that is trusted by both media buyers and sellers.”

Gearoid O’Brien, co-founder and CEO of StreamMetrics added: “People are thrilled to finally have access to US viewership measurement data that is cross-platform, rich in demographic viewing insights, and more actionable than global or API-based, Twitch-only numbers. Our superior methodology and proprietary data set enable valuable new insights about this massive audience, including the power to segment audience demographic by game title, tournaments, and other streaming events.”

StreamMetrics Audience Measurement is available in the US now, with additional markets to be added at a later date.