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MyZen TV launches 4K offering in Russia

Well-being channel MyZen TV, in partnership with French distribution outfit Thema, has debuted its new 4K TV channel in Russia on the Planeta pay TV platform.

Planeta, which was created in 2003, reaches more than 100,000 households in the Ekaterinburg region, and is one of the first operators in Russia to broadcast 4K content.

MyZen TV 4K started broadcasting its new all-native 4K service at the beginning of July with content and lifestyle programmes on channel’s four key themes of daily well-being, life changes, escape, body and soul.

Thema has been distributing MyZen TV since 2009 in Russia and the CIS countries.

“We are very proud to launch MyZen TV’s 4K linear signal with native 4K programs produced mostly by MyzenTV. The 4K is a new milestone in the chain’s development and demonstrates that well-being and technology can go hand-in-hand”– comments Nela Pavlouskova, managing director of MyZen TV.

“We are happy that the first launch of MyZen TV 4K happens in Russia, which enables our audience to watch their favourite programmes in the best quality. Of course, for Thema Rus it’s also a new significant step of long-term cooperation with MyZen TV,” said Natalya Kabikova, managing director of Thema Rus.