In a statement sent out on Tuesday, Amazon announced the launch of the YouTube app for Fire TV, complete with support for Alexa. Almost simultaneously, Google issued its own statement announced support for Amazon Prime Video on its Chromecast devices.
The news was officially announced in April, the apps have now launched on their respective platform.
There had always been tensions between the companies, but Google made the first move by stopping Echo Show devices from accessing YouTube in September 2017.
This quickly escalated with Amazon taking products from Nest (the Google-owned smart home brand) off its storefront and removing Prime Video support for Chromecast, while Google removed the native YouTube app from Fire TV.
However, the companies appear to have worked out their differences, with YouTube now available on Fire TV Stick (2nd Gen), Fire TV Stick 4K, Fire TV Cube, Fire TV Stick Basic Edition, and all Fire TV Edition smart TVs, and Amazon Prime Video on Chromecast and Android TV devices.
One noteworthy omission from the list is the Echo Show, which was not included in either statement, nor was it mentioned in the first announcement in April. Echo Show users are able to access YouTube through an in-built browser, but there is no native app or Alexa functionality. Google creates its own Google Home direct competitor products to the Show.
DTVE: the week in view – How European media groups are adapting to the OTT present in 2021 digitaltveurope.com/comment/how-eu… https://t.co/ABE4JyK2ub
08 May 2021 @ 14:30:00 UTC