Eleven Sports launches LaLiga PPV offer in UK via Onefootball app

Global sports provider Eleven Sports has unveiled an international partnership with digital football platform Onefootball for the launch of a pioneering in-app, pay-per-view live streaming football offer.

The new venture means that football fans in the UK and Ireland can now purchase and watch any LaLiga match carried by Eleven Sports for £2.99 (€3.49 in Ireland) on a pay-per-view basis via the Onefootball app.

Danny Menken

Plans are also in development for the service to be rolled out for Serie C matches in Italy, before the model is launched in other Eleven Sports markets from 2019/20. Commenting, Danny Menken, Eleven Sports Group Managing Director, said: “Fans are seeking more flexible ways to watch live sport. Our partnership with Onefootball enables us to cater for those needs, while broadening our reach to a wider fan base.”

The partnership is in line with Eleven Sports’ platform agnostic model, according to Menken, who added: “We can also leverage Onefootball’s intelligence on their user base which can be easily targeted through direct and personalised in-app marketing.”

Lucas von Cranach, founder and CEO, Onefootball, said: “Modern football fans are challenging the status quo. They want to be empowered to consume live content in a more flexible, easily accessible way. Offering live streaming as part of the Onefootball app is the next big step in our platform evolution.”