What is claimed to be Ukraine’s first 4K TV channel, Nashe Media Group’s #Nashe HDR channel, is now being broadcast across the country by Ukrainian operator UKrKosmos on Spacecom’s Amos 7 satellite.
Nashe Media Group plans to follow up the launch of the UHD service, which highlights Ukraine’s natural beauty and nature and cultural heritage, with another 4K TV channel, world music service ETNO, in the spring, according to Spacecom.
Nashe Media also provides a kids music channel and a general interest music channel, which the company says is also available in the 4K format.
“The success and positive reception by consumers of our 4K channel #Nashe HDR is exciting. As a relatively new player in the Ukrainian market, we are here to prove that we are market movers and by investing in 4K TV, we have proved that viewers are ready for this new technology. Working together with UkrKosmos and Spacecom is the correct decision and we are already planning for more 4K channels. We look forward to more growth with Spacecom as our satellite communications partner,” said Andriy Verkholyak, director of Nashe Media Group.
Jehuda Amir, VP Sales CIS at Spacecom said: “4K television is a growth point for TV business and a must-have feature in the premium segment. I am very pleased that the first Ukrainian 4K channel is now broadcasting from our satellite. One factor holding back 4K growth is that they require large capacity, which has been expensive. Spacecom’s intensified efforts in developing satellite technologies to provide TV channels with sufficient capacity at a reasonable price have succeeded. Nashe Media Group’s channel on Amos 7 proves this.”