Ukrainian cable operator Volia has signed a distribution agreement with leading commercial broadcaster 1+1 Media that will see Volia broadcast 22 TV channels from the group in its packages.
Viktoria Tsomaia, marketing director of Volia, said that the deal represented a new stage in the long relationship between the pair in developing a pay TV market strategy.
Andriy Malchevsky, distribution and business development director at 1+1 Media, said that the agreement with Volia demonstrated an appreciation of the value of its TV channels and an understanding of “the need of viewers for high-quality content”. Malchevsky said that 1+1 had developed a portfolio of services that appeal to all age groups and target audiences.
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