UPC Switzerland commissions new eSports offering

Liberty Global-owned Swiss cable operator UPC Switzerland has commissioned a new eSports format for its MySports service.

The eSports offering, Good Game – die eSports Revolution, is targeted at new and casual gamers. The service will air in 15-minute episodes devoted to a specific game, with explanation of the game’s goals and principles and material on the background to the game.

The operator said that the format, produced by esports.ch, would provide new and casual gamers with an entertaining understanding of the world of eSports.

The show will be aired at 22:15 on Monday’s on UPC’s MySports One channel, reaching about 1.4 million UPC TV customers and selected distribution partners.

According to UPC, some 1.1 million Swiss, or 14% of the population, engage in computer gaming on a regular basis, but over three in four do not have a competitive bent.

Steffi Buchli, Director of Programming, MySports: “With Good Game – die Esports-Revolution we have found the ideal format for expanding the Monday eSports block on MySports. The new format ideally complements the ‘Arena eSports’ programme which was successfully introduced in October 2017.”

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