UK free-to-view platform Freesat has added Bollywood video-on-demand service Eros Now to its platform.
The South Asian OTT TV service from Indian film entertainment company Eros International has 128 million registered users and 13 million paying subscribers and offers access to a library of 11,000 Indian films, music videos and TV shows, including originals.
Eros Now provides a range of movies in Hindi, Kannada, Tamil and Punjab
Alistair Thom, managing director at Freesat, said: “We are delighted to work with Eros Now to strengthen our growing on-demand line-up. At Freesat, we are constantly looking at partnerships which deliver great value to our viewers and add variety to the content we offer. Our ambition is to provide the best of TV from all over the world and introducing this exciting Bollywood platform to our viewers is a great step in that direction.”
Rishika Lulla Singh, CEO, Eros Digital at Eros Now, said: “Our integration with Freesat is a further step in our endeavour to reach out globally to those seeking the best in Indian entertainment across multiple screens and seamless user experience by being platform agnostic. We are excited to bring our app into Freesat’s 2 million homes and provide them with rich and compelling content; from movies and music, to TV shows.“
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