Ukrainian cable operator Volia and Media Group Ukraine have jointly secured rights to Champions League and Europa League football in the country for the next three seasons.
The deal is a first for Volia in the premium sports rights market. The company described it as a milestone in the market for premium content in Ukraine.
The agreement, giving Volia and Media Group Ukraine’s Football 1 and Football 2 channels – the only Ukrainian premium sports channels – the rights to all Champions League and Europa League matches, will bring the two tournaments to a potential audience of 15 million households across the country.
György Zsembery, CEO of Volia, said that the joint win was “a strategically important step” for Volia that would contribute to the development of the pay TV market in Ukraine.
Guy Laurent Epstein, UEFA’s marketing director, said that the agreement “confirms the strong relationship between UEFA and Media Group Ukraine” as well as marking “a significant step” for Volia “as it begins to buy football content”.
.@BBCSounds launches on Freesat digitaltveurope.com/2020/11/24/bbc… https://t.co/nm6PT9oKLU
24 November 2020 @ 11:42:06 UTC
ICYMI: @Salto_fr close to Bouygues Telecom deal digitaltveurope.com/2020/11/23/sal… https://t.co/jRoXp1n1PH
23 November 2020 @ 21:00:01 UTC
ICYMI: Liberty Global’s Fries looking to Belgian merger, fixed-mobile convergence digitaltveurope.com/2020/11/23/lib… https://t.co/9DYFyUtjuF
23 November 2020 @ 20:00:00 UTC
Thema launches +D’Afrique VOD offering on Orange digitaltveurope.com/2020/11/23/the… https://t.co/qKYdn9XSX3
23 November 2020 @ 19:30:01 UTC
ICYMI: BritBox launches in Australia in latest step of global rollout digitaltveurope.com/2020/11/23/bri… https://t.co/6HXT3BGR1B
23 November 2020 @ 19:00:01 UTC
