OTT software provider Vewd has unveiled Vewd Atom, a new OTT platform that the company says will bring apps and streaming experiences to operator devices previously incapable of accessing OTT services.
Vewd Atom’s virtualised OTT architecture consists of Vewd’s OTT platform running in the cloud connected to a lightweight client on the device. Vewd says that operators with legacy devices can use the platform to combat churn, introduce the same OTT experience across all set-top boxes, control all devices through one cloud-based interface and add new OTT services directly in the cloud without the need of firmware upgrades.
The company said that applications run ‘sandboxed’ in a controlled cloud environment while video is streamed directly to devices supports modern encryption standards. The company claims that the platform will scale to millions of users without requiring the cost of processing and hosting OTT video.
“Vewd Atom is the antidote to cord-cutting,” said Aneesh Rajaram, CEO, Vewd. “It offers all of the modern features potential cord-cutters actively seek while reducing the technical burden on operators. Not only can we help reduce churn, but strengthen the value of pay TV by adding OTT services to hundreds of millions of devices already in the field. This creates the perfect win-win scenario for operators to continue to grow their business.”