North America and Asia are the most active mobile video markets in the world, according to new report by Kagan, a division of S&P Global Market Intelligence.
This was followed by 71% in the Middle East and Africa region, while Europe had the fewest mobile video services available at just 28% – which Kagan attributed in part to concerns of net neutrality rules.
Overall, 64% of the 159 global mobile operators reviewed in the report were found to offer a mobile video-service directly or via a partnership.
“As 5G moves forward, over the next decade consumers will increasingly make a choice between wires versus wireless for home broadband,” said John Fletcher, principle research analyst with S&P Global Market Intelligence.
“Mobile Network Operators are already bundling video services alongside mobile phone services to not only retain existing customers but to position themselves as a future one-stop shop for home broadband and video services.”