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Kagan: North America and Asia the most active video markets

North America and Asia are the most active mobile video markets in the world, according to new report by Kagan, a division of S&P Global Market Intelligence.

The study, which looked at 159 mobile network operators across the world found that in the Asia-Pacific and North/South American regions, 86% of operators offer mobile video services.

This was followed by 71% in the Middle East and Africa region, while Europe had the fewest mobile video services available at just 28% – which Kagan attributed in part to concerns of net neutrality rules.

Overall, 64% of the 159 global mobile operators reviewed in the report were found to offer a mobile video-service directly or via a partnership.

“As 5G moves forward, over the next decade consumers will increasingly make a choice between wires versus wireless for home broadband,” said John Fletcher, principle research analyst with S&P Global Market Intelligence.

“Mobile Network Operators are already bundling video services alongside mobile phone services to not only retain existing customers but to position themselves as a future one-stop shop for home broadband and video services.”