Mobile video

ProSiebenSat.1 launches ‘vertical content division’ for mobile

German broadcaster ProSiebenSat.1 has launched a new ‘vertical content division’ or VERT as part of its Studio71 digital content unit to provide mobile content in the 9:16 format for consumption on mobile phones. ProSiebenSat.1 said that the vertical format was in high demand on platforms such as Instagram and Snapchat and among young target groups […]

Kagan: North America and Asia the most active video markets

North America and Asia are the most active mobile video markets in the world, according to new report by Kagan, a division of S&P Global Market Intelligence. The study, which looked at 159 mobile network operators across the world found that in the Asia-Pacific and North/South American regions, 86% of operators offer mobile video services. […]

Ooyala: mobile now accounts for 57% of all video plays

Mobile viewing accounted for nearly 57% of all video plays worldwide in Q1 2017 marking an all-time high for video use on smartphones and tablets, according to new research. The Ooyala Q1 2017 Global Video Index said that mobile video plays reached 56.47% in Q1 – with smartphone plays accounting for 46.9% and tablet plays […]

Ericsson: consumers see more value in VOD than linear, mobile viewing exploding

Consumers are turning to on-demand services in unprecedented numbers, are spending longer searching for content on VOD sites than on linear TV and are viewing more user-generated content as a proportion of their total video viewing time, according to the latest findings of Ericsson’s Consumerlab research project. Mobile video viewing is also growing dramatically, with […]

StrategyAnalytics: mobile video revenues to hit US$25bn

Worldwide mobile video revenues will reach US$25 billion by 2021, driven by advertisers trying to reach smartphone and tablet users, according to Strategy Analytics. The research firm’s ‘Global Mobile Video Forecast: 2010-2021’ report claims that the number of people accessing video via mobile devices will more than double to 2 billion by the end of […]

Mobile video to account for 20% of all viewing by 2025

Mobile video will account for more than 20% of overall viewing time among US consumers by 2025, with smartphones and tablets to take share from both TV and PC-based video viewing, according to new research. The Diffusion Group (TDG) claims that viewing on smartphones and tablets will experience strong growth over the next decade, but […]

Video to account for 72% of mobile data in four years, says Cisco

Mobile video viewing will increase 13-fold between 2014 and 2019, accounting for a massive 72% of total mobile data traffic by the end of 2019, according to new research by Cisco. The Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update claims that mobile video viewing accounted for 55% of total mobile data traffic […]

US broadband users engaging with mobile video apps

Almost half of US adult broadband users engage with a mobile video app at least once a month, according to a new report from The Diffusion Group. According to the report, 49% of adult broadband users engage with some form of mobile video app monthly, while 17% do so on a weekly basis and 16% […]

IneoQuest launches mobile video QA

Quality assurance technology provider IneoQuest has launched a set of products to provide quality assurance for mobile video. The new product includes a software library that can be built into video applications for mobile devices, computers and connected TVs. Through a cloud platform called cMAC, performance and usage data are collected in the cloud and […]