Eleven secures more football for Portugal

UK-based international sports broadcaster Eleven Sports has secured live and exclusive rights to UEFA Youth League football in Portugal.

The deal, which will last for three years, boosts Eleven’s line-up of content for the Portuguese market, where it launched recently.

Elevent holds the Portuguese rights to Spain’s La Liga, France’s Ligue 1 and the UEFA Champions League.

Other content on the service includes German Bundesliga football from the 2019-20 season, the Scottish Premiership and Belgian Pro League.

In May, Eleven struck a deal with Portuguese cable operator Nowo to debut its channels in the Portuguese market. The broadcaster said at the time that it would look to increase its rights portfolio going forward.

“We are thrilled to build on our strong partnership with UEFA by adding UEFA Youth League to our football portfolio, strengthening Eleven Sports’ position as the go-to destination for football fans. Football is the number one sport in Portugal and the UEFA Youth League gives fans the opportunity to watch some of the best young talent in Europe and a chance to catch a glimpse of the next Cristiano Ronaldo.” said Danny Menken, Group Managing Director, Eleven Sports.

“I know from my time at UEFA how valuable this property is for European Football’s Governing Body and how much it is growing exponentially across Europe.” said Pedro Pinto, non-executive director, Eleven Portugal. “For Eleven to have secured the UEFA Youth League rights in Portugal is particularly significant considering how successful Portuguese teams have been in it. The UEFA Youth League is where the future superstars of world football play, and we are excited to take this competition to fans in this market.”