The news came as New York-based Canvs announced the launch of Canvs Surveys, a language-emotion AI designed to help researchers identify “the hidden meanings of how people feel below the surface of open-ended survey responses”.
“Having just wrapped up our first pilot testing using Canvs Surveys, I can say with confidence this isn’t an iterative improvement for the research community, it’s a first-ever,” claimed Benoit Landry, senior director of program research at NBCUniversal.
“We went from spending 16 hours trying to hand sort open-ended survey responses, down to one hour with Canvs, and that’s in addition to never-before-seen normative insights across pilots. It’s an extraordinary efficiency gain and cost savings for NBC for something we do dozens of times each year.”
NBC has already been using Canvs’ flagship TV product for several years, using Canvs to map the ‘emotional resonance’ of specific characters, plotlines and moments and taking these insights to help develop, program and market content.
“Combining Canvs Surveys with our long-standing investment in Canvs TV, combined with Canvs’ scale across the media landscape, ensures we’re normalising our qualitative measurement benchmarking over time and across the industry,” added Landry.
ICYMI: Premier League clubs could stream non-televised matches from October digitaltveurope.com/2020/09/25/pre… https://t.co/VfuFljuy43
25 September 2020 @ 20:00:00 UTC
ICYMI: DTVE Digital Symposium looks in depth at Android TV, pay TV integration and local regulation… twitter.com/i/web/status/1…
25 September 2020 @ 19:00:00 UTC
ICYMI: Amazon launches game streaming service Luna digitaltveurope.com/2020/09/25/ama… https://t.co/0kBw2fMwmK
25 September 2020 @ 18:00:00 UTC
DTVE: the week in view – Six more months of COVID-19 restrictions – where does sports broadcasting go from here?… twitter.com/i/web/status/1…
25 September 2020 @ 17:08:33 UTC