CBS partners with AI insights firm Canvs

CBS has partnered with artificial intelligence insights company Canvs to get a read on how shows, characters, plot lines and other topics are performing. The US network will adopt Canvs’ AI-powered emotional analysis platform, Canvs Surveys, allowing it to automate the coding of open-ended responses to survey questions and benchmark the potential future success of […]

NBCU taps AI emotion measurement firm Canvs for viewer surveys

NBC Universal is partnering with artificial intelligence-powered emotion measurement firm Canvs in an effort to get a “consistent and accurate” grasp of open-ended survey responses. The news came as New York-based Canvs announced the launch of Canvs Surveys, a language-emotion AI designed to help researchers identify “the hidden meanings of how people feel below the […]

Social TV specialist Canvs raises US$5.6m in funding

Social TV company Canvs has raised US$5.6 million in a Series A funding. The investment came from backers including KEC Ventures, Rubicon Venture Capital, Gary Vaynerchuk and BRaVe Ventures, Social Starts, and Milestone Venture Partners. New York City-based Canvs offers insights into audience behaviour with a view to informing social media strategy for TV marketing, research, […]