Singapore-based pay TV and media group Mediacorp has named chief customer officer Debra Soon in the new role of chief marketing officer to head up a new marketing organisation that will bring together the majority of its marketing and communications personnel under a single leadership
The integrated marketing organisation will oversee Mediacorp’s corporate branding and consumer marketing while supporting trade and affiliate marketing. Karen Yew, head, brand and communications and Christina Chua, head, partnerships and marketing, will report to Soon.
Irene Lim will take over from Soon as chief customer officer, with consumer segments, broadcast engineering and
broadcast operations teams reporting to her. Lim has worked for Mediacorp for 11 years, most recently as head, Chinese audience.
“The new integrated marketing organisation will unify branding efforts across the company, strengthen our brand identity and communicate consistent messages as part of our efforts to create better, on-brand experiences for those we serve. Ultimately we want to create a more personalised and relatable Mediacorp that is everyone’s favourite source of news and entertainment and the preferred partner for business success. Debra’s wealth of industry experience, deep understanding of our consumers and passion for the business make her the natural choice for this much needed role,” said Mediacorp CEO Tham Loke Kheng.