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Crunchyroll debuts linear block in Brazilian market

Anime streaming service Crunchyroll is to launch on linear TV in Brazil tomorrow as a block on Rede Brasil (RBTV).

The anime and manga service will air a one-hour block featuring two subtitled programmes, Black Clover and Re: Zero.

The hour will also include around 8 minutes of local programming from Crunchyroll’s Brazilian community managers  Malu – whose full name is Maria Luiza Petranski Arantes and Bia Purin – Beatriz Braz Accioly, who will explore the latest and greatest in anime and fandom.

On-demand service Crunchyroll offers Japanese anime and Asian content for an international audience and claims to have a catalogue of some 25,000 episodes and 15,000 hours of programmes translated into multiple languages.

Crunchyroll recently teamed up with NBCUniversal Entertainment Japan to co-develop new content with “international appeal”, producing a range of anime titles based on existing content, as well as new projects designed to make “anime more accessible to a global audience”.