Video experience company Massive has partnered with Evergent and Google to create a solution that will allow telco partners to launch a la carte content bundles to subscribers.
It is designed to give operator customers the flexibility to hand-pick their own ‘skinny bundle’ of channels for a fixed fee, with the option to change their selection every month based on their preferences.
Operators will also be able to use the platform to create themed bundles of content around events, for example a World Cup sports package, that they will be able to promote to customers.
“This has come as a direct result of the heightened cord-cutting practises that we’re all seeing begin to emerge and grow throughout the industry,” Massive’s director of product marketing and communications, Jason Bradwell, told DTVE.
The offering is designed to be a response to the complexity and expense associated with legacy on-premises video delivery systems, said Bradwell, adding: “We’ve partnered together to enable telcos to take real-time control of their solution and run their operations more efficiently and cost effectively.”
The solution is optimised for video consumption over 4G and 5G networks. Massive’s AXIS platform will power the user interface and personalisation; Evergent’s technology will manage customer authentication, promotions and scheduling; while Google Cloud will provide end-to-end video processing and management services.
“Customers aren’t turned off by the concept of pay TV packages, but they do resent having to pay for channels that they don’t watch,” said Alex Drosin, chief commercial officer at Massive Interactive. “The continued drop-off of subscribers who are looking to take control of their viewing experience requires a step-change in the industry, and therefore highly personalised, targeted bundles is the future of TV.”
Evergent founder and CEO, Vijay Sajja, said: “We are very excited about this new solution because it provides a compelling way for telecom customers to quickly experiment with various monetisation models.” These include AVOD, SVOD and TVOD.