Euskaltel said it would begin marketing its services in the regional capital of Pamplona next. The cable operator has also struck a three-year sponsorship deal with Pamplona’s football club Club Atlético Osasuna as part of its marketing drive in the region.
Euskatel, which operates in the Basque Country, Galicia and Asturias, last year set out plans to expand to Navarre, León, Cantabria and La Rioja regions while also expanding its network in its existing territories.
Euskaltel said its goal was to offer its services to 2.7 million homes by 2022 through expansion across the northern Spanish regions.
Euskaltel said it grew its revenues by 8.6% last year, despite what the company described as an aggressive competitive environment.
Euskaltel posted revenues of €622.2 million, up from €572.09 million a year earlier. The operator posted EBITDA of €306.98 million, up 9.4%, with an EBITDA margin of 49.3%. Operating cash flow was up 7.3% to €198.1 million.
Euskaltel said that its strategy of offering convergent bundles wa spaying dividends, with customers taking an average of 3.5 services. The proporiotn of customers taking three and four products edged up to 68% from 67% a year earlier.
Euskaltel added 124,000 pay TV customers, a 45.5% increase, taking its total to 394,000. The company said it had activated 36,000 new Android TV 4K set-tops since launching the device in September.
Euskaltel’s broadband subscriber base grew by 23.8% to 489,000, while the number of mobile lines served grew by 20% to 124,000.
Overall, Euskaltel said it now had 2.3 million revenue-generating units across the Basque Country, Galicia – where it operates local network R – and Asturias, where it completed the acquisition of local player Telecable last year.