Canal+ has officially launched its service in Myanmar, in partnership with local media player Forever.
Canal+ said it would open its own-branded stores in the country and would also work with local distributors. The company has been working on mobile payment systems to enable subscribers to sign up and pay for the service.
The pay TV broadcaster said the launch was in line with its strategy of taking its service to high-growth markets, citing the statistic that the Myanmar economy is currently growing at a rate of around 7%. Myanmar has a total population of about 55 million.
Forever Group is a major player in free TV in Myanmar and previously launched a pay TV service in 2006. The service is distributed over the country’s digital-terrestrial TV network as well as via satellite in partnership with state broadcaster MRTV. A number of international channels are available via that platform.
Other players include Shwe Than Lwin Media-owned Skynet, which provides a rival bouquet of services delivered via the Apstar satellite platform.