According to Vewd, its new smart TV OS provides an integrated platform that unites premium VOD, live TV, native internet content, and over a thousand leading apps into a single experience. The UI includes an opening screen that provides what Vewd calls eynamic content discovery to replace static apps.
The programme guide can be activated by remote control or voice, and integrates live streams, and on-demand video, allowing users to time shift and watch previously-aired content, while cloud-based apps are designed to eliminate slow download and update times, according to Vewd.
The company says that Vewd OS is integrated with multiple major smart TV semiconductor platforms and enables access to monetisation tools and data analytics.
Other features include media player, device settings, and cloud customization tools that include dynamic UI management, privacy controls with GDPR support, ad management, billing, and audience promotion tools for content owners.
“The launch of Vewd OS marks an important milestone for the industry. Consumers, manufacturers and subsequently content owners all benefit from a truly transformative TV experience that exceeds expectations and strikes the right balance between enterprise and entertainment,” said Vewd CEO Aneesh Rajaram.
“Vewd OS raises the bar by reducing fragmentation and allowing every player across the value chain to win.”