Bernard Mourad
Bernard Mourad, the former Altice Media chief who left to work for Emmanuel Macron’s presidential bid, is planning to launch a new online video initiative that will lean on social media networks, according to a French press report.
According to Challenges.fr, Mourad has teamed up with former Dailymotion chief Giuseppe de Martino and current Libération editorial director Johan Hufnagel to launch Looper, a new service on the model of the US Now This offering launched by former Huffington Post executives in 2012, or Al Jazeera’s AJ+.
Both services offer text-based news and short news-related videos that can be viewed and made sense of on mobile phones without activating the sound. Social networks – in particular Facebook – are the key distribution channel.
Mourad has reportedly secured financial support to the tune of about €1 million for the venture, with supporters including Franck Papazian, founder of MediaSchool Group, and Pierre Fraidenreich, both of whom invested in Altice-backed Libération.
Mourad quit his post as Altice Media Group president in October last year to take on the role of campaign director for Macron, a story also broken initially by Challenges.fr.
ICYMI: DTVE Week In View - @netflix's summertime blues. #SVOD #TV https://t.co/i9Ref4Sa9M https://t.co/CprL46Uo0M
22 July 2018 @ 17:00:00 UTC
ICYMI: @vivendi to shut down Studio+ #TopStoriesOfTheWeek https://t.co/TxiBWoPMZo https://t.co/P5iB2B43Ms
22 July 2018 @ 13:00:00 UTC
.@IHSMarkit: @netflix and @amazon grow local originals output. #TopStoriesOfTheWeek https://t.co/TdsjpULIkO https://t.co/bTcdEQbkJX
22 July 2018 @ 12:00:01 UTC
DAZN expands into #US with fight #sports line-up. #SVOD #TopStoriesOfTheWeek https://t.co/sjrHm5EjMz https://t.co/AMg9RO8rSw
22 July 2018 @ 10:00:00 UTC
ICYMI: @comcast drops out of @21CF race to focus on @SkyUK. #TV #Broadcasters https://t.co/3VrtxllGxf https://t.co/sPfvXVjI9B
21 July 2018 @ 18:00:01 UTC
