beIN will be use Irdeto’s conditional access solution and security services to deliver live sports and entertainment content to customers across the Middle East and North Africa (MENA) region.
“As a growing brand providing premium content across the MENA region, it’s important that we work to secure the investment that we put into showing high-value live sports and entertainment content. In doing so, we can continue to focus on providing the best experience and the latest technology for our customers,” said Yousef Al-Obaidly, deputy chief executive officer, beIN Media Group.
Irdeto CEO, Doug Lowther, said: “Live sports and entertainment are prime targets for online pirates, and beIN is committed to fighting piracy and protecting its business.
“We applaud beIN’s proactive approach to anti-piracy and protecting high value content – particularly important for live sports with its high costs and extremely limited monetisation window.”
The new agreement builds on a long-term relationship between the two firms.