Altice has beaten rival BeIN Sports, which held the rights to both competitions for last four years, to cement its hold on basketball in France.
Altice will make the tournaments available via the SFR Sport channels, which already air coverage of the French ProA, ProB and women’s basketball leagues and the matches of the French men’s and women’s teams.
SFR Sport will air the best matches from the qualifying and final stages of the Euroleague, along with the Eurocup, which, for the next tournament, will feature three French teams, ASVEL, CSP Limoges and Levallois Metropolitans.
“With the Euroleague and its contingent of French stars and clubs as prestigious as ASVEL, Limoges or Levallois in the Eurocup, SFR Sport will now offer the biggest meetings in French and European basketball and become incontestably the channel of reference for basketball in France,” said François Pesenti, CEO of SFR Sport.
“The acquisition of the most prestigious European competitions in basketball and football confirms the Altice group’s strategy of offering the most attractive content from the most popular sports to its subscribers.”
JW Player names advertising demand chief for EMEA digitaltveurope.com/2020/08/11/jw-… https://t.co/SmSW5JqI11
11 August 2020 @ 17:30:00 UTC