Ericsson will integrate IMDb’s metadata, including ratings and rankings, into its content discovery ecosystem and will become the reseller and integrator of these data sources to service providers around the world.
“Finding content across multiple TV platforms and devices continues to be a major challenge for consumers and for the industry to resolve,” says Steve Nylund, head of broadcast and media services at Ericsson.
Citing Ericsson ConsumerLab research, Nylund claims that 44% of US consumers say they can’t find anything to watch on linear TV on a daily basis – up 22% compared to last year.
“By integrating influential, globally representative data sets like IMDb’s ratings into our ecosystem, we can drive greater accuracy in our recommendation and discovery services, which in turn will drive greater consumer satisfaction.”
Ericsson launched its content discovery ecosystem at NAB earlier this year. It aims to bring together a range of TV and movie data sources as well as a suite of software services designed to help users understand data and act on it.