Channel 5 (C5)’s video on demand service, My5, will now offer content from free-to-air entertainment channel Blaze, which is part of A+E Networks UK.
This marks the first time a commercial public service broadcaster has provided a branded presence from outside its network on its on-demand platform, according to C5.
My5 viewers can access a selection of Blaze content, updated every month, including A&E Networks UK shows such as Swamp People (pictured), Pawn Stars and Forged in Fire.
The content is available on the My5 website, as well as iOS and Android devices and Samsung Smart TVs, with others to follow.
James Tatam, VP of commercial, operations and strategic services at C5, said: “This exciting next phase in the evolution of My5 builds on our recent successes in offering exclusive box set content for the platform.
“We’re excited to partner with A+E Networks UK; their high quality programming from around the world broadens the appeal of My5 and we look forward to announcing further content deals in the future.”