Russian service provider MTS has opened up its interactive TV platform to third-party OTT TV providers and made it available throughout the Russian regions.
MTS said its interactive TV platform was now available in over 100 cities where it operates networks as well as via its satellite offering.
The service provider said its platform was open to third-party OTT services, and it has signed partnership agreements to include online TV services Amediateka and Megogo, as well as Russian online portal Yandex and web encyclopedia Wikipedia.
MTS said that its open ecosystem enabled any company or developer to integrate its service with the platform.
Natalia Bratchikova, head of marketing for MTS’s fixed business and TV, said that the company had designed its interactive TV platform to be a family-focused media communication centre, encompassing MTS’s own media products as well as users’ home media and content from third-party providers.