Sony Pictures Television Networks (SPTN) is set to rebrand kid’s channel Kix to Pop Max in the UK on August 30.
The new-look SPTN UK channel will go live on Freeview channel number 208, Sky channel 627 and Freesat channel 604, targeting six to 10 year-old boys with a line-up of “cheeky comedy”.
Pop Max will join SPTN’s portfolio of children’s TV channels alongside Pop and Tiny Pop. The company owns and operates a total of 16 channels in the UK.
“The rebranding of Kix to Pop Max will allow us to strengthen the relationship in viewers’ minds between our portfolio of kids’ channels and our first class children’s programming,” said Kate Marsh, executive vice president, Western Europe, international networks at Sony Pictures Television.
“Having a consistent identity across Pop, Tiny Pop and Pop Max cements our positioning as a broadcaster that is at the heart of kids’ entertainment.”
ICYMI: @VodafoneGroup's growth story. #DTVEWeekInView https://t.co/Vh6KzG5r8P https://t.co/pwAGPmdtdW
18 November 2018 @ 20:00:00 UTC
ICYMI: @canalplus reduces rate of subscriber loss in #France. #TV https://t.co/LHhUIBCLa0 https://t.co/aYMqXfVjQY
18 November 2018 @ 18:00:00 UTC
ICYMI: @amazon is not too big to fail, says Bezos. #PrimeVideo https://t.co/afUjYEXoXK
18 November 2018 @ 17:00:00 UTC
#Webinar - @Akamai's "Preparing for glory in 2019: are you peak ready?" Register today! https://t.co/mo8DZNWZq8 https://t.co/VDGimCrdl9
18 November 2018 @ 14:00:00 UTC
Middle East: Fixed #broadband penetration is growing in some key markets, which, along with growing mobile #video c… https://t.co/TB1pv2FBgU
18 November 2018 @ 13:00:00 UTC
