Digitaltveurope.com

International aquatic sports organisation the Federation Internationale de Natation (FINA) has teamed up with Bruin Sports Capital-owned sports media technology outfit Deltatre to launch an OTT TV subscription service featuring exclusive coverage of its live events.

The service, FINAtv, will kick off with comprehensive coverage of the FINA World Championships in Budapest. The service will be available on iOS and Android smartphones and tablets, desktops and TVs via Apple AirPlay and Google Chromecast.

FINAtv is offering a FINA World Championship Pass, covering the Budapest event, for €19.99, after a three-day free trial. An annual subscription is available for €39.99.

FINAtv, which will be powered by Deltatre’s Diva video player and Forge content management system, will be offered free of advertising, with video delivered in HD where available. Subscriptions will include live and on-demand coverage of competitions as well as exclusive interviews, features, analysis, and commentary across FINA-sanctioned swimming, diving, high diving, synchronised swimming, open water and water polo events.

“FINAtv will be a gateway for the sport to cultivate a new generation of fans that consume information at all times on all platforms. The service will offer outstanding programming year-round including from our most celebrated events and will be presented in a state-of-the-art platform.  We are excited for its launch and proud to work with Deltatre on this important initiative for the sport,” said FINA president Julio Maglione.

“We are honoured to be selected by FINA to launch this new service which will be a glorious showcase for the Aquatics sports. The FINAtv platform was crafted from Deltatre’s decades of leading edge digital innovation and our passion for global sports and will offer a state-of-the-art viewing experience that will excite and entertain lifelong fans and newcomers to the sport,” said Giampiero Rinaudo, Deltatre’s CEO.