MAXtv provides more than 100 thematic TV channels through its service maxtv.ba available on IPTV set-top boxes.
As well as offering a variety of local channels, the service has targeted Arabic and Turkish communities in the country with its raft of Mobibase distributed channels, including France 24, Rotana, Al Resalah and Fenerbahçe TV, Power Turk, Travel TV, and Cartoon TV, in their native languages.
Mobibase provides several ethnic TV packages, including Hispanic, Arabic, Turkish, Indian, Italian, French, and Russian services, as well as access to more than 200 thematic TV channels. The company’s offering meets content rights requirements in selective territories worldwide and for distribution to multiple devices, including smartphones, tablets, PCs, and set-top boxes.
“MAXtv is constantly looking to distribute new types of domestic channels in order to provide the best possible television experience to subscribers. In today’s multi-ethnic society, offering targeted content to a diverse group of end-users is a key priority. Together with Mobibase, we’ve made a significant step forward in achieving this goal. By greatly extending our channel lineup, we’ve gained competitive advantage in the region,” said Dževad Mehović, CEO of MAXtv.
“Our collaboration with MAXtv to offer multicultural content to diaspora communities in Bosnia and Herzegovina was a complete success, reinforcing our position as a leading provider of ethnic TV content in Central and Eastern Europe. Going forward, we will continue to enrich our TV and VOD catalog with fresh, targeted, and ethnic content to entertain diverse audiences all around the world,” said Vincent Roger, CEO of Mobibase.