Vivendi has unveiled a new look, strategic focus and content partnerships for its YouTube rival Dailymotion at the Cannes Lionis International Festival of Creativity in Cannes.
Dailymotion chairman and CEO Maxime Saada unveiled what the company styled as a faster, more intuitive and fluid design including a new way of organising content within four themes – news, sports, music and entertainment.
The new Dailymotion will be specifically targeted at the 18-49 demographic, meaning that Vivendi is aiming at more adult audience than has previously been the case.
The company said that priority would be given to the “freshest” content, live videos and short formats, along with exclusive content.
Dailymotion has struck three new content partnerships with Universal Music Group, CNN and Vice to boost the site’s proposition.
Dailymotion has also changed its advertising strategy and will feature a range of new formats such as ertical pre-roll ads, vertical in-video ads and custom pre-roll ads.
The new Dailymotion app will be available on the App Store and Google Play, while a desktop version is slated for release on July 5 in France and July 25 for the rest of the world.
RT @OmdiaHQ: 10 mins to go until "TV as an App: the choices facing service providers” at the @digitaltveurope DTVE Digital Symposium.
@_S…
22 September 2020 @ 14:17:21 UTC
Disney-owned Fox Sports will reportedly cease to operate in Taiwan by the end of the year digitaltveurope.com/2020/09/22/dis… https://t.co/eEGeq4Gbhl
22 September 2020 @ 14:00:00 UTC
Starzplay experiences 141% growth in lockdown digitaltveurope.com/2020/09/22/sta… https://t.co/QZwGu4KTOd
22 September 2020 @ 13:30:00 UTC
.@libertyglobal signs long-term content deal with Vubiquity digitaltveurope.com/2020/09/22/lib… https://t.co/usxlPhHVhh
22 September 2020 @ 13:00:01 UTC
Government puts stadium plans on hold, with sports set to continue without crowds digitaltveurope.com/2020/09/22/gov… https://t.co/1grfkMIx4r
22 September 2020 @ 12:21:02 UTC
