Vivendi has unveiled a new look, strategic focus and content partnerships for its YouTube rival Dailymotion at the Cannes Lionis International Festival of Creativity in Cannes.
Dailymotion chairman and CEO Maxime Saada unveiled what the company styled as a faster, more intuitive and fluid design including a new way of organising content within four themes – news, sports, music and entertainment.
The new Dailymotion will be specifically targeted at the 18-49 demographic, meaning that Vivendi is aiming at more adult audience than has previously been the case.
The company said that priority would be given to the “freshest” content, live videos and short formats, along with exclusive content.
Dailymotion has struck three new content partnerships with Universal Music Group, CNN and Vice to boost the site’s proposition.
Dailymotion has also changed its advertising strategy and will feature a range of new formats such as ertical pre-roll ads, vertical in-video ads and custom pre-roll ads.
The new Dailymotion app will be available on the App Store and Google Play, while a desktop version is slated for release on July 5 in France and July 25 for the rest of the world.
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