NPD: 60% of US homes have an internet-connected TV

Some 60% of US internet homes have at least one TV connected to the internet, according to new research by NPD.

Streaming media players have become the most commonly installed and internet connected TV device, said the latest NPD Connected Intelligence report.

John Buffone

As of January 2017, a reported 35% of US internet homes had a streaming media player, up from 29% last year. Streaming media players also generated the highest incidence of use for most of the top video apps – including Netflix, Amazon Prime, and Hulu.

“The average connected home has three devices installed and able to deliver apps to their TVs, but the mix of those devices continues to change,” said John Buffone, executive director, industry analyst, NPD Connected Intelligence.

“Shifts are also occurring in the industry as TV manufacturers migrate to operating systems from Roku, Amazon and Google. This benefits content owners, as they can reach a larger audience through distribution on fewer platforms, and viewers, as they’ll be able to find more of the programming they want in a single location.”