Freeview Play device sales pass one million

Sales of Freeview Play TVs and set-top boxes have now passed the one million mark, according to the UK free-to-air TV platform.

Citing data from research firm GfK, Freeview also said that Freeview Play TVs now account for 34% of smart HD TVs sold in the UK.

“I’m delighted that we have reached this major sales milestone so early in Freeview Play’s lifespan,” said Freeview managing director Guy North.

“With new content, manufacturer and product enhancement announcements on the horizon, Freeview Play is on track to becoming the new normal way viewers access TV.”

Freeview Play is a free connected TV platform that launched in late 2015 and offers UK consumers a combination of live, catch-up and on-demand content.

The 2017 Freeview Play specification includes optional support for 4K Ultra HD and HDR content for programmes delivered via broadband.

More than 20 manufacturing partners currently support the platform, including Panasonic, Polaroid, Toshiba, Humax, JVC, Blaupunkt, Hisense and Hitachi.