The new service enables viewers to see which shows are trending on Twitter, allowing them to discover and watch the most mentioned shows in real time.
Taking data from the social media platform, Watch on Twitter highlights the five highest trending live shows, alongside those starting within the next hour. Within the programme view screen, Watch on Twitter also surfaces the official hashtag for major programmes, enabling viewers to join in the conversation. Watch on Twitter enables viewers to interact with content on mobile companion screens.
This innovation is the latest in a series of developments by Netgem in 2016, including the integration of OTT-delivered linear channels into the EPG. In the UK, this includes taking 41 channels including Discovery, Eurosport, Cartoon Network and Kiss from three of the platform’s apps – TVPlayer, TVPlayer Plus & Box Plus – and surfacing the programmes onto the EPG.
Sylvain Thevenot, managing director of Netgem Europe, said: “The TV viewing experience is evolving rapidly, with audiences fragmented across multiple screens and consuming content on a range of devices. Watch on Twitter represents our latest innovation that will enable viewers to get engaged with the most interesting TV and see what is trending in the programme guide at any time. Viewers can now watch compelling TV content across all platforms whilst benefiting from social network-based recommendations. The launch of these features reinforces our position as the most advanced TV multiscreen solution in the UK.”