The alliance is designed to showcase “the future of TV experiences”, with Kaltura due to demonstrate its vision for “VR in an OTT world” at IBC.
Kaltura said it is continuing to add OTT players, customers and partners to the scheme with the goal of “promoting an open ecosystem of technology providers and app developers”.
The IBC demonstration at IBC will include VR360 content as well as an Inception-powered virtual store, which is currently in closed beta and is due to launch in the fourth quarter.
“Adding VR experiences will help OTT players to redefine their propositions to gain considerable competitive advantage. The opportunities for creating exciting, immersive viewing experiences for sports events, concerts and other types of content are endless, and also open up new monetization options,” said Kaltura co-founder and CEO, Ron Yekutiel.
“Our experience in helping customers negotiate their OTT journeys means that we are ideally placed, together with our ecosystem partners, to help them navigate the emerging VR landscape.”
Inception CEO Benny Arbel said: “The Inception app has the most cutting edge technology for viewing VR, and we are excited to work with Kaltura to provide this technology to OTT players.”
Kaltura is exhibiting at IBC on stand 3.A63