BT TV has selected the Accenture Video Solution (AVS) platform to support current and future BT TV offerings, including BT Sport.
The Accenture-developed software platform supports live streaming and video-on-demand across multiple devices including smartphones, tablets and computers.
Once deployed, the platform will enable BT TV to provide personalised experiences at scale, reaching a broad audience with numerous video offerings, according to Accenture.
“Our customers want access to world class video at any time and on any device they choose, so it is critical that we have a platform in place that keeps them engaged,” said Greg McCall, managing director of television and content at BT.
“With AVS, we have a strategic OTT platform able to rapidly develop and bring new services to market. Importantly, we can scale the platform when we need to, making sure the audience has a seamless viewing experience.”