The TV total included 1.15 million basic package subscribers. Swisscom said that three Quarters of customers now use its cloud-based Swisscom TV 2.0 service.
The company said that it had still not recognised a fine levied for alleged abuse of regulations governing the marketing of sports pay TV content as a provision in its financial statements. Swisscom said it was confident its appeal against a Competition Commission sanction would succeed.
Swisscom launched a new TV offering for bars and restaurants, and other corporate customers, in June.
Overall, Swisscom posted revenues of CHF5.8 billion (€5.3 billion) for the first half, more or less flat year-on-year. Operating income was up 2.7% to CHF1.14 billion.
The company said it expected a slight decline in revenues for the full year, with growth in TV, broadband and mobile failing to offset declining telephony revenues. Broadband lines numbered 1.922 million at the half-year point, up 2.9%.
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