The My5 channel will replace Channel 5+24, taking content from Channel 5’s hugely popular video-on-demand service of the same name, as well as broadcasting programming from across the Channel 5 portfolio, which includes Spike, 5STAR and 5USA, as well as Channel 5.
Channel 5 said that the introduction of the My5 channel builds on its VoD offering, which has seen growth of nearly 50% so far this year and seen over one million people register to use the service.
The My5 channel will be available free-to-air on a number of platforms, including Freeview, Freesat, Sky TV, Virgin Media, YouView, BT and TalkTalk with further platforms to be confirmed.
ames Tatam, Director of Digital Media & Commercial Development, Channel 5 said: “Taking My5 into the linear space is an exciting development following the success of our video-on-demand service, which has enjoyed rapid growth since rebranding in February. Through a mix of sharp and responsive scheduling, curated and thematic content, and data from our TV channels, on-demand platform and social media, viewers can now discover the most popular content on My5 via both TV and on-demand and choose how they want to watch.”
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