Google buys OTT technology provider Anvato

Google has bought Anvato, a video platform provider for over-the-top and TV everywhere content.

Anvato, which offers a software platform that automates the encoding, editing, publishing and distribution of video across multiple platforms, is joining the Google Cloud Platform team.

Announcing the deal, Google said that Anvato will complement its efforts “to enable scalable media processing and workflows in the cloud”, claiming that OTT technologies are critical for delivering media via the web.

“With OTT adoption rapidly accelerating, the Cloud Platform and Anvato teams will work together to deliver cloud solutions that help businesses in the media and entertainment industry scale their video infrastructure efforts and deliver high-quality, live video and on-demand content to consumers on any device,” said Google in a post on its Cloud Platform blog.

Anvato CEO Alper Turgut said that the deal will “allow us to supercharge our capabilities, accelerate the pace of innovation, and deliver tomorrow’s video solutions faster, enabling media companies to better serve their customers.”

Turgut said that Anvato will continue to deliver a full range of video processing software solutions for pay TV operators, programmers, broadcasters and live event producers, “and will do so on the Google Cloud Platform infrastructure”.

Anvato’s current customers include NBCUniversal, Univision, Scripps Networks, Fox Sports and Media General.

The deal was agreed for undisclosed terms.