Discovery Communications has signed a deal with Czech public broadcaster Ceska Televize to make coverage of the 2018 and 2020 Olympic Games available on its sport channel.
This deal will make the 2018 and 2020 Olympic Games available to Czech viewers on both CT Sport and Eurosport.
Ceska Televize will sub-license from Discovery Communications free-to-air audio visual rights for one channel, for the 2018 and 2020 Olympic Games. The sublicensing package includes digital rights to the content it broadcasts on its linear TV channel. Eurosport also has rights to air all of the Olympic Games action on pay TV and through its digital platforms.
The Czech broadcasters has agreed to promote the live events airing on Eurosport and not covered by it.
Kasia Kieli, president of Discovery Networks central and eastern Europe, the Middle East and Africa, said, “We are committed to striking innovative partnerships across the region, to ensure that the Olympic Games remains accessible to as wide an audience as possible. This agreement with Ceska Televize marks Discovery’s fourth Olympic Games partnership deal, following announcements with BBC in the UK, NOS in the Netherlands and YLE in Finland, bringing us another step closer to our goal of delivering more coverage of the Olympic Games, across more screens than ever before.”
Petr Dvorak, CEO of Ceska Televize said: “Ceska televize has been airing the Olympic Games since 1956. Hence we are very happy to announce that this strong tradition will be maintained and the 2018 and 2020 Olympics will be available to all Czech viewers. We can guarantee an all-embracing coverage of all the important Olympic events with a special focus on great Czech athletes.”
ICYMI: SFR takes on Free with new box, rollout in other markets to follow digitaltveurope.com/2019/07/19/sfr…
19th July 2019