The feature for Netflix’s mobile apps is due to launch in May and will let users either stream more video under a smaller data plan, or increase their video quality if they have a higher data plan.
“We believe restrictive data caps are bad for consumers and the internet in general, creating a dilemma for those who increasingly rely on their mobile devices for entertainment, work and more,” said Netflix.
“In an effort to protect our members from overage charges when they exceed mobile data caps, our default bitrate for viewing over mobile networks has been capped globally at 600 kilobits per second. It’s about striking a balance that ensures a good streaming experience while avoiding unplanned fines from mobile providers.”
Netflix said that according to its own research, many subscribers worry about exceeding their mobile data cap and “don’t need the same resolution on their mobile phone as on a large screen TV to enjoy shows and movies”.
“As we develop new technologies, we want to give all our members the choice to adjust their data consumption settings based on their video preferences and sensitivity to their ISPs data overage charges. We’ll provide more details as we get closer to launch,” said Netflix.