The feature for Netflix’s mobile apps is due to launch in May and will let users either stream more video under a smaller data plan, or increase their video quality if they have a higher data plan.
“We believe restrictive data caps are bad for consumers and the internet in general, creating a dilemma for those who increasingly rely on their mobile devices for entertainment, work and more,” said Netflix.
“In an effort to protect our members from overage charges when they exceed mobile data caps, our default bitrate for viewing over mobile networks has been capped globally at 600 kilobits per second. It’s about striking a balance that ensures a good streaming experience while avoiding unplanned fines from mobile providers.”
Netflix said that according to its own research, many subscribers worry about exceeding their mobile data cap and “don’t need the same resolution on their mobile phone as on a large screen TV to enjoy shows and movies”.
“As we develop new technologies, we want to give all our members the choice to adjust their data consumption settings based on their video preferences and sensitivity to their ISPs data overage charges. We’ll provide more details as we get closer to launch,” said Netflix.
Vizio adds three sports channels including beIN Sport Xtra digitaltveurope.com/2021/01/25/viz… https://t.co/7On89q58zR
25 January 2021 @ 21:21:00 UTC
ICYMI: Japanese government brands Olympic cancellation claims ‘categorically untrue’ digitaltveurope.com/2021/01/25/jap… https://t.co/GcPfjzeOnc
25 January 2021 @ 21:00:00 UTC
ICYMI: UK watchdog outlines concerns about Virgin Media/O2 merger digitaltveurope.com/2021/01/25/uk-…
25 January 2021 @ 20:30:00 UTC
Report: Salto edges up to 200k subs after three months digitaltveurope.com/2021/01/25/rep… https://t.co/YtWFM5kAI8
25 January 2021 @ 20:00:01 UTC
Digital TV Europe has extended the deadline for completion of our annual industry survey until January 31 - take pa… twitter.com/i/web/status/1…
25 January 2021 @ 19:30:00 UTC