A large proportion of US consumers watching content on Netflix are not paying subscribers, using the account of a friend or family member, according to new research.
Survata is conducting a 5000-sample survey of Netflix users, looking at what they are watching, and how they access the service.
It found that as of mid-March, 56% of those surveyed had access to Netflix. It also reported that 35% of the sample said they were using a family member’s subscription, and 8% were accessing Netflix via a friend’s account.
Delving into what Netflix originals people were watching on the US-listed streaming service in the past 30 days, Survata data shows recently launched Full House reboot Fuller House, had been seen by the most respondents.
Orange is the new Black and House of Cards, season four of which launched this month, placed next, ahead of Making a Murderer and Marvel’s Jessica Jones.
Looking at acquired content, old series of The Walking Dead, Family Guy and American Dad had been watched in the past 30 days.
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