Endemol Shine UK is bringing its two multichannel networks together, and implementing new management in the process.
Endemol Beyond UK and ChannelFlip will now operate under a new banner, Endemol Shine Beyond UK.
ChannelFlip will continue as an MCN brand within Endemol Shine Beyond UK, which is billed as a premium content network that operates channels such as Legends of Game, Rule’m Sports and AwesomenessTV UK.
Following the merger of Endemol, Shine Group and Core Media at the turn of 2015, Endemol Beyond UK and ChannelFlip were kept separate.
However, there is now a startegy in place to unify the digital content divisions around the world under the Endemol Shine Beyond moniker.
Endemol Shine UK commercial director Laurence Jones said today: “The new Endemol Shine Beyond UK structure brings together the fantastic teams from Endemol Beyond and ChannelFlip under one roof with a first-class leadership team. These are exciting times ahead as we continue to diversify our premium digital offering.”
Endemol Beyond UK’s director of digital content, Randel Bryan (pictured), and director of branded content Caroline Reik will oversee the new-look MCN. Bryan has been named director of content and strategy, and Reik commercial director. Both will report to Jones.
Further changes see Endemol Beyond UK head of female lifestyle Kate Glover and ChannelFlip executive Elliot Willis becoming joint sales directors, with the creative director of ChannelFlip, Jules Fuller, named as managing director of recently-acquired boutique production house Electric Robin.
Fuller, who joined Endemol Shine Group-owned indie Initial in 2004, will also be Endemol Shine Beyond UK’s creative director, special projects.
Endemol Shine Beyond UK will sit alongside Endemol Shine UK’s commercial arm, which includes talent agencies Flipside and OP Talent, and digital products, services, live events, consumer products and publishing arms.
The changes come soon after Endemol Shine Beyond USA named Maker Studios programming chief Bonnie Pan as president, replacing interim boss Adrian Sexton, who has returned to his COO role.
They also follow the departure of Endemol Shine Beyond’s global managing director, Georg Ramme, who was also in charge of Endemol Beyond Germany.
Endemol Shine group director of commercial and strategy Wim Ponnet took Ramme’s duties as global MD of Endemol Shine Beyond, while Twitter Germany’s head of TV and talent, Michael Kollatschny became MD of Endemol Beyond Germany.